MediaConfidant’s PerformanceScan identifies discrepancies in your marketing data that can lead to decisions made on the wrong information, fights over what is accurate, and if weaknesses in your site may lead to your data or your client’s data can be hacked. Unlike other audits that provide a snapshot of time, this uses living data that updates daily.
The data in the demo below is from the Universal Analytics tied to the site that Google uses to sell its branded merchandise. If there are issues here, imagine what the PerformanceScan can uncover in your data and how you're reporting on and activating it.
Unlike a static audit that only gives a snapshot in time, our PerformanceScan updates daily. It is a constant health check of the quality of your data, that anyone at your company can review and only bring in Developers and Analytics resources as needed.
The PerformanceScan shows where there are issues, the context on why it’s important, and the most common ways to address the problem. Most importantly, the PerformanceScan is a built in business case to gather buy-in from your company to fix the issues, and a playbook for where to start.
If your reporting pulls in from Google Analytics or using the data to optimize other campaigns, you need to know if it's accurate. If different stakeholders are pulling their own GA reports, this highlights where there are issues in GA so that you can highlight what issues exist so that you can align on what to use as the source of truth.
Poor data cleanliness, and the collection of PII in Analytics, can indicate where a site is vulnerable for a hacker to steal the site audience's data. If these issues exist in GA, they'll likely exist in other systems as well and need to be addressed. Fixing these problems is paramount to protecting your users and your company from being hacked and your company from major legal battles in the future.