Clean Data Infrastructure
At the core of almost all data issues is not having alignment between channels, tracking, and tagging. Any tool, widget, pixel, account manager, or developer can break the data. We work with every client to implement bespoke processes and workflows that avoid that and ensure a future-proofed data foundation at all levels.
MediaConfidant has created multiple processes and tools to ensure clean data across all channels and sources.
Data Visualization
After the GA4 data and sources are cleaned and enriched, we have custom reports that allow you to visualize it in an interface that mirrors what you saw in Universal Analytics. We recognized that the most common hurdle with adopting GA4 has been marketers ability to leverage the interface. We fixed that for you.
Data is represented in a way that all of your team is familiar with and can action decisions and changes off of.