MediaConfidant's PerformanceScan identifies where there are data issues, where they're coming from, and why they occurred. Instead of taking a snapshot of time, PerformanceScan uses living data and date range. comparisons to monitor whether an issue has gotten better or worse.
Every check ties back to how many Sessions, Conversions, or Transactions were impacted so anyone can understand the business impact.
Our team of digital marketing consultants and experts all have at least 10 years of experience in Analytics, SEO, Site Design, Dev, and Creative (they've won Oscars). We recognized that the biggest trend in the digital marketing space is a return back to the basics - the ad platforms are more 'automated' but the factors that they look at that you can control are your GA setup, SEO, site, and creative. We're experts in this space with a full reporting/insights suite to amplify it.
in the space is that clean data is not just driving budgeting, but it is directly imported into the marketing campaigns.
We built the tools, knowledge, and processes to implement this foundation for any company and train their team on future proofing their campaigns.
You shouldn't just be looking at numbers, you should be looking at reporting and insights... that include actual insights. Ours has forecasting, propensity to buy, campaign churn, data source analysis (how different are your metrics in Meta compared to GA?), and more. Better yet, it's built with machine learning and AI which allow plain text prompts to answer the questions that you have about your marketing campaigns.
PeformanceAnalytics is a full reporting and insights platform that is the data analytics platform of the future. We have over 3,000 data integrations and the templates and foundations to integrate them. All of the data that you want to see is housed in one place with specific reports built out for marketers, analytics, and your c-suite.
At the core of PerformanceAnalytics is an emphasis on data health - all engagements include PerformanceScan and PerformanceScan Pro to identify where, when and why data is inaccurate.
A core value of MediaConfidant is to be a partner, not a vendor and we take this mentality into every meeting and discussion. We view it as our responsibility for every organization that we work with to proactively look for ways to grow and improve their performance and their business.
Each company that we include in our partnership network has been vetted and has a proven track record of success. Beyond this, we also offer services for Analytics overhauls, media planning and more.